Field insights

What we’ve learned in the room. Published for partner leaders who think for a living.

Engagement notes, executive memos, reference architectures, and case studies from inside our consulting practice. Less marketing, more meaningful, the things we’d send a CRO or Partner Executive after a working session.

The archive

Recent thinking.

Reference architecture
Whitepaper

The Five Layer AI Partnership Architecture

From external technographic signals through the collaboration layer, the reference stack we deploy on every engagement, with explicit guidance on why each layer matters and what fails when it’s skipped.

22 min April 2026
Case study · Lumera, public SaaS
Case study Live demo

Re engineering co sell for Lumera, a public SaaS CFO platform

How an 18 agent rollout took Lumera’s 200 partner ecosystem to 47% co sell win rate, $127M in influenced pipeline, and a CFO grade forecast that held within ±4%. Walk the full operating model end to end in our live demo.

18 min + demo April 2026
Case study · Critical infrastructure
Case study

Compliance driven co sell for a CIP security vendor

Mapping NERC CIP, CMMC, and IEC 62443 deadlines into a partner motion that auto routes deals to MSSPs and SIs by vertical coverage. The pattern translates well to any vendor whose pipeline is gated by regulatory calendar.

15 min March 2026
Executive memo
Executive memo

Why your forecast and your pipeline disagree

Six structural reasons for forecast pipeline variance in partner influenced revenue, and the weekly reconciliation cadence that closes the gap. Includes the variance memo template our Forecast Reconciliation agent produces.

11 min March 2026
Practice note
Practice note

Two anchor partners beats twenty, a pattern from six rollouts

The case for resisting the temptation to onboard ten partners at Pilot. Tight iteration loops with two anchor partners produce a working operating model in 16 weeks. Twenty partners produces a deck.

8 min February 2026
Practice note
Practice note

The CMO/CRO peer relationship as the leading indicator

You can read the health of a ecosystem platform in 30 minutes by watching the CMO and CRO interact about MDF. Six diagnostic patterns we use in Phase 01 to assess the strength of that peer relationship.

9 min February 2026
Whitepaper
Whitepaper

The Sympatheia Agent Eval Framework

How we evaluate production AI agents on accuracy, latency, stakeholder quality, and safety. The same framework we install during Phase 03 and operate continuously through Run. Includes the weekly eval report template.

16 min January 2026
Field note
Field note

Health scores fail at the data layer, not the model

Why most partner health score initiatives stall. A diagnostic for whether your environment is ready to run a Health Score Monitor, and the data layer prerequisites we install before the model goes anywhere near production.

10 min January 2026
Executive memo
Executive memo

What every Partner Executive owes the CFO

The three artifacts a Partner Executive should be able to put in front of the CFO at any time: the per partner P&L, the MDF deployment scorecard, and the partner influenced ARR waterfall. Includes templates.

12 min December 2025
Engagement case studies

Three engagements, three results.

Selected case studies from our practice. Names redacted by default; we’ll walk through the unredacted version under NDA on a working call.

Public SaaS · Financial intelligence platform Live demo available

Re engineering co sell for Lumera, a public SaaS CFO platform with a 200 partner ecosystem.

The engagement: an 18 agent rollout for Lumera, Inc., a public financial intelligence SaaS, sequenced across two quarters, sponsored by CRO Helena Sato and Partner Executive Diana Olszewski. Pillar 1 (Onboarding) and Pillar 2 (Co Sell) shipped in the first 8 weeks. Pillar 3 (Enablement) and Pillar 4 (Revenue Intelligence) shipped in weeks 8 14. Cross cutting QBR Builder + Co Marketing Orchestrator + Roadmap Intelligence shipped in parallel.

Two anchor partners (Deloitte + PwC) ran the live co sell motion through Pilot. By Q2 of Run, the program was producing $127M in partner influenced pipeline + $48M in partner sourced pipeline against CRO Sato’s FY27 commitment of 50%+ partner influenced share.

Read the full case Tour the live demo
47%co sell win rate uplift
$127Mpartner influenced pipeline YTD
±4%12 week forecast accuracy
+38%deal velocity Q over Q
76%certified consultant retention
Critical infrastructure · CIP security vendor

Compliance triggered co sell for a critical infrastructure protection vendor.

The engagement: a compliance anchored partner motion across MSSPs, regional SIs, OT security specialists, and OEM partners. Auto mapping of NERC CIP, CMMC, IEC 62443, FDA, and HIPAA deadlines into a quarterly pipeline rhythm, with deal routing to the partner whose vertical certification matches the customer’s regulatory calendar.

Where the financial SaaS engagement was activity triggered, this one was calendar triggered. The Compliance Coach agent ran continuously against the regulatory feed, surfacing deals 90 days before the customer’s audit window opened. The partner’s sales team was warm before the customer started looking.

340hmanual hours saved per quarter
4.2hfaster threat to pipeline cycle
94%partner open rate on AI routed alerts
5regulatory frameworks tracked continuously
Big 4 GSI · Multi vendor practice

A unified cross vendor P&L for a Big 4 ecosystem platform.

The engagement: building a single partner P&L view across the GSI’s 12 most strategic vendor relationships, SAP, Oracle, Workday, Snowflake, ServiceNow, Salesforce, Adobe, AWS, Microsoft, Google Cloud, Databricks, and a regional vendor. Surfaced $52M of "hidden" co sell pipeline inside the existing client base, opportunities where the technographic signal said a vendor should be involved, and the client partner hadn’t made the call yet.

Certified consultant supply model layered on top. For the first time, the GSI’s practice leaders could see which vendor’s next 50 certified consultants drove the next $20M of practice revenue, and prioritize certification investment accordingly.

$52Mhidden co sell pipeline surfaced
12vendor relationships in one P&L
+180net new certifications in Q2
74%multi vendor revenue share achieved
Get the Sympatheia field memo

Quarterly. Long form. No webinars.

We send one quarterly field memo, long form, 4,000 5,000 words, written by a partner of the firm. Covers one operating model question in depth, with the templates and frameworks we use in the practice. Sent to partner leaders who’ve opted in. Nothing else.

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