A working reference for anyone designing or writing inside the firm. The whole system is engineered around one idea: every part of the brand should feel like every other, the typographic move in the wordmark, the rhythm of the eyebrow labels, the cadence of the voice. Sympatheia, in the work.
The Sympatheia mark is a triskele network, three nodes connected through a central point, each node also connected directly to the other two. It expresses the felt coherence principle the name describes: every part of the system in contact with every other.
Primary lockup · on light
Primary lockup · on Ink Navy
Mark only · light
Mark only · dark
Mark on coral
A palette anchored on executive navy with a single AI signal accent in indigo, a coral for action, and a mint for growth. Every color earns its place by mapping to a specific functional moment.
Two faces. Instrument Serif (Google Fonts) for the wordmark and editorial moments, brings the classical reference. Inter for everything else, the modern professional default. The contrast between the two is the entire point.
A clean 12 column grid centered in a 1240px container, with vertical section padding that gives the writing room to breathe. Cards round to 12 28px. Elevation is restrained, we earn shadow only on hover.
Container max width: 1240px
Side padding: 1.5rem desktop / 1rem mobile
Section padding (vertical): 6rem desktop / 4rem tablet / 2.5rem mobile
Grid: 12 column, 1.5rem gap
The reusable surface units. Every page is built from this kit, buttons, badges, cards, eyebrows, the agent card, the stakeholder row, the callout. New patterns get added with discipline, only when the existing kit can’t carry the weight.
Listens for new deal registrations in real time, runs AI account matching, and spins up a Slack deal room instantly.
One per page, near the bottom. Carries the primary CTA and a short, evocative restatement of the section’s thesis.
Primary CTAWe use Font Awesome 6 (regular and solid weights) as the working set on the web. Icons sit inside colored icon boxes when they need to anchor a card, and in line within text when they need to add small affordance. Always sized in even steps: 16, 20, 24, 32, 44, 56.
A signal lands in the deal room , the partner is notified , the seller picks up the proposal , and the deal moves forward .
Intellectually grounded, operationally specific, confidently restrained. We speak the language of CROs and Partner Executives, with named lifecycle stages, named exec roles, and concrete metrics. Below is the working voice guide: a half dozen do/don’t pairs that calibrate the room.
“Auto routed co sell motion: every registered deal matched to the right partner in under an hour, with a Slack room and an AI drafted proposal ready for seller review.”
“Revolutionize your partner ecosystem with cutting edge AI that unlocks unprecedented synergies and disrupts legacy paradigms.”
“The CRO holds the Friday pipeline review against agent produced inputs, stalled deals, at risk flags, the variance memo from forecast reconciliation.”
“Empower your sales leadership with AI driven insights that transform decision making at scale across the enterprise.”
“Two anchor partners beats twenty. Tight iteration loops inside a real co sell motion produce a working operating model in 16 weeks.”
“Our scalable framework leverages best in class methodologies to optimize partner engagement across your entire ecosystem.”
ecosystem · operating model · connective tissue · stakeholder alignment · co sell · partner influenced revenue · health score · forecast reconciliation · adaptive enablement · agent · pillar · lifecycle · signal · outcome · cadence · readiness · attach
synergy · disruption · revolutionary · paradigm shift · ninja · rockstar · cutting edge · best in class (without proof) · “leverage” as a verb when “use” works · unlock · supercharge · turnkey · world class
A working reference for partners, vendors, and press. Trademarks and the wordmark are reserved, please ask before using them in any commercial context.
SVG and PNG of the mark, the wordmark, and the full lockup in light, dark, and single color variants. Includes clear space spec.
Download (.zip)CSS custom property file, Figma library file, and a Tailwind config preset for teams building on the Sympatheia design system.
Download (.zip)The full brand guidelines document, the same content presented here, laid out for design team reference and partner cobranding decisions.
View guidelinesFor co branded campaigns, press, partner microsites, and events, please reach out to our brand team. We move fast on cobrand reviews and can usually green light a campaign asset within 48 hours.
Contact the brand team